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        Customized Campaign, Personalized Trading Platform and Differentiated Customer Segmentation constitutes our combination of the golden triangle

  Differentiated Customer Segmentation

The differentiated customer segmentation can help you effectively find the rule of transactional data.

Actionable Customer Segment:
Through multivariable clustering of the transactional data and the demographic data of the customers, you can accurately divide the customer segment with different value and purchase potential, while discovering the variations on the purchase behavior and the purchase potential of the different products, packages, years, months and regions.
Rivers can help the enterprises develop the strategies for each customer segment, such as the purchase prediction ,marketing cost and the preferred communication channels to help the enterprise arrange the marketing resources properly, and carry out the channel adjustment and increase the promotional efforts, and drive the business grow quickly.

BI Platform:
Through the PC or Pad terminal, our BI platform can dynamically show the different levels of the transactional data. You can remotely monitor the performance of each customer segment, and make quick marketing decisions.

Click:http://www.riversdm.com:9002/SpagoBIMobileEngine,Account / password:bimobile/bimobile(Please use chrome or safari to open it or use Pad to scan QR code and open the link.)

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