2.4 Digital marketing services

 Basic Function

Website E-catalogue, Order Fulfillment and Points Exchange are the 3 basic functions to realize E-commerce sales. Website E-catalogue needs the powerful ERP Connection Interface; Order Fulfillment needs the Perfect Promotion Tools; Points redemption needs Personal CRM

 Digital Marketing

       Except basic sales function, E-commerce 2.0 also includes many marketing function. Marketing 2.0 mainly includes: 1. Understand your customers, 2.Marketing Optimization

      Social 2.0 mainly includes: Building Community, such as Facebook, Kaixin001, etc. 2. Social Tools: such as bbs, Blog, etc. 3. Additional Impact: Open sources, Mashups, etc.

       Engage 2.0 mainly includes: building a long-term relationship with the customer, such as Loyalty Program, Word of Mouth, Cross-selling, Customer Experience Management, etc.

      Social 2.0 mainly includes: 1. One customer, one seller, multiple channels: such as Online-store, Call Center, Direct Mail, Department Store/Supermarket Exclusive Counter, Professional Channel, etc. 2. Channel interaction: such as Pricing, Promotions, Order fulfillment, Real time delivery checking, etc