2.3 CRM Planning services

1. We design campaign plan, and measure all the KPIs and METRICs at each of the stage of the campaign funnel, such as invitation, initial response, registration, attendance, leads, opportunity, and win.
2. EDM’s effective design on subject and content is the key factor to successful campaign performance.
3. The key successful factors to improve website campaign effectiveness: Banner’s message and creative, Banner size and position, Media casting, and Search Engine optimization.

1. 1. Through 4 main tactics, optimizing website operation process, establishing targeted landing page, providing effective website promotion comments, and monitoring daily performance, to improve website overall ROI.
2. Through 5 main steps of Objective setting, Measurement, Depth Analysis, Optimization Implementation, Experimental Test & Lear to optimize internet marketing process.

7 main steps:

  Identify your Target Audience

 Set Executive Engagement (EE) Objectives by Audience

 Form your engagement team and establish Responsibilities

 Create an Annual Contact Strategy

 Leverage Content, Execute Enablement Resources and Branding Guidance

  Develop a Measurement Strategy and Track Success

 Participate in EE Community and Share Best Practices

1.In the different lifecycle stage of Small & Medium Customers, maximize the successful experience in driving revenue, increasing marketing efficiency and increasing high-value customer loyalty.
2. In the matrix of different lifecycle stage with different target audience, Contact trigger post purchase, Customer experience, and activities, conduct the customized Customer Care Operation Flow.